KPT Social Media today presented their "Social Media for Events" package to the media organisers of the Kings Cup. The appointment workshop was arranged in conjunction the The Sponsorship Experts – Paul Poole (South East Asia) Co., Ltd and AT Group - The International communications Specialists and gave the The Kings Cup the opportunity to review their current marketing strategy - both conventional marketing and online marketing/social media.

The two hour workshop the event organisers were given a run through of the current state of social media, why businesses and event organisers use social media and the key elements of a successful social media campaign and how it can be integrated into a current marketing strategy.

Ken Thorkildsen, principal with KPT Social Media commented that it was a pleasure to meet with the organisers and to hear of the success of the Kings Cup to date and to be part of the marketing future of the event.